About us
Masan MEATLife Corporation (“Masan MEATLife”) (formerly known as “Masan Nutri-Science Corporation”) was incorporated on October 7, 2011. Today, Masan MEATLife, a subsidiary of Masan Group Corporation (“Masan Group”), is Vietnam’s largest fully-integrated (“Feed – Farm – Food” business model) branded meat platform, focused on driving productivity in Vietnam’s animal protein industry and ultimately directly serving consumers with traceable, quality and affordable meat products in a USD 15 billion opportunity.
Masan MEATLife has developed an integrated 3F (Feed-Farm-Food) model with the commissioning of its high-tech pig farm in Nghe An and its meat processing complex in Ha Nam. In Quarter 4, 2018, Masan MEATLife successfully launched MEATDeli – the first chilled meat product ever introduced in Vietnam. With this milestone, Masan MEATLife officially completed the integrated 3F value chain, a key factor that ensures quality control of our consumer products from end to end and enables us to become a branded meat company.
In October and November 2020, Masan MEATLife achieved two strategic milestones in our journey to bring fresh, delicious, and nutritious meat to nearly 100 million Vietnamese consumers: (i) inaugurated MEATDeli Saigon Processing Complex worth VND1,800 billion in Long An; and (ii) expanded operations into the poultry market by investing VND613 billion to own 51% of 3F VIET JSC - a national leading poultry meat production platform.
In November 2021, Masan MEATLife transferred the animal feed business and entered into a strategic partnership with De Heus Co., Ltd (“De Heus Vietnam”, a subsidiary of Royal De Heus Group from the Netherlands). This strategic partnership is expected to increase productivity, quality and sustainability of the 3F integrated supply chain model. Specifically, De Heus Vietnam will supply up to 70% of the feed demand for Masan MEATLife's farms and at least 2.8 million pigs for Masan MEATLife's chilled and processed meat products in the next 5 years. With this partnership agreement, Masan MEATLife has completed its transformation into a branded meat supplier.
In October and November 2020, Masan MEATLife achieved two strategic milestones in our journey to bring fresh, delicious, and nutritious meat to nearly 100 million Vietnamese consumers: (i) inaugurated MEATDeli Saigon Processing Complex worth VND1,800 billion in Long An; and (ii) expanded operations into the poultry market by investing VND613 billion to own 51% of 3F VIET JSC - a national leading poultry meat production platform.
In November 2021, Masan MEATLife transferred the animal feed business and entered into a strategic partnership with De Heus Co., Ltd (“De Heus Vietnam”, a subsidiary of Royal De Heus Group from the Netherlands). This strategic partnership is expected to increase productivity, quality and sustainability of the 3F integrated supply chain model. Specifically, De Heus Vietnam will supply up to 70% of the feed demand for Masan MEATLife's farms and at least 2.8 million pigs for Masan MEATLife's chilled and processed meat products in the next 5 years. With this partnership agreement, Masan MEATLife has completed its transformation into a branded meat supplier.